EDM Artist – Benjamin Köhn

Artist Management
Benjamin Köhn

For the emerging EDM and Electronic Music newcomer Benjamin Köhn, we implemented comprehensive and meticulous artist management as well as a successful marketing campaign for his highly anticipated debut single, "MAYDAY".

At the heart of this project was the strategic development of a clear and unique artist identity through deliberate and thoughtful artist branding. To shape Benjamin Köhn’s artist branding, we focused on his personal journey and the deeply rooted themes in his music — love, hope, and resilience. By blending cinematic and playful elements inspired by his musical influences, we crafted a unique brand identity that resonates with his audience on an emotional level. This branding underscores his dedication to providing listeners with a sense of hope and a creative escape, embodying the essence of his story and sound. Together with renowned fashion photographer Thomas Mandl, we created a cohesive and captivating look & feel for the single's visual presentation, powerfully reflecting the artist's personality and vision.

Release Marketing
”MAYDAY”

To expand reach and awareness, we successfully executed an extensive pre-save campaign on TikTok and Meta Ads, laying the foundation for an engaged and loyal fan base. Additionally, we optimized the release with an extensive playlist campaign that achieved over 100 targeted placements and reached an impressive total of around 300.000 followers. The results of these well-planned initiatives speak for themselves: In the first month, Benjamin’s Spotify account gained over 200 new followers, 170 additional artist playlist followers, and reached a total of 25.000 monthly listeners, marking substantial growth.

Cover “MAYDAY”